If a website is approved by Google News, it can appear in the “Top Stories” box at the start of the search results. Top stories – rich results for news articles Rich results for organizations display key information about a company, brand, or other organization, such as their logo, address, and contact details. Music-related rich snippets offer additional information about a song or album, such as the release date, music genre, and the label and/or producers.Īs mentioned earlier, product markup snippets give additional information about a specific product, like price and availability. Rich results for recipes, as mentioned at the beginning of this article, offer additional at-a-glance information on things like cooking time, recipe steps, and nutritional information. They will display a star rating as part of the search results, like this one from : Review snippets are often found when searching for things like restaurants and hotels. Let’s take a look at some of the most popular types of rich results in Google and Bing: Review snippets Rich snippets come in numerous shapes and sizes and are designed to give additional at-a-glance information that will assist the user in answering their query and search intent. Plus, through the use of structured data, you can display more relevant information as part of a rich snippet, which can entice more clicks.įor example, by using the product schema markup, you can display user ratings as well as prices alongside your product’s page in the SERPs, allowing a user to immediately ascertain trustworthiness and see if the product is within their budget. …the interactive and visual qualities of Google’s rich results mean that users are more likely to click on them, which can improve your organic click-through rate (CTR). So, although Google’s John Mueller says rich snippets (or rich results) and their associated structured data (or schema markup) are not an official ranking factor: Things that stand out from the crowd tend to hold our attention. Basically, enhanced SERP features include any kind of result which is not in the standard search result format.Īs humans, we are visual creatures. Rich results are just one type of enhanced SERP results, along with map packs, image carousels, and featured snippets. While many SEOs know these enhanced SERP features as “rich snippets”, they are essentially the same thing as “rich results” in Google’s parlance and the terms are often used interchangeably. What’s the difference between rich snippets, rich results, and other enhanced SERP features?Īccording to Google, rich snippets (or rich cards) are the commonly known term for what Google now, officially, calls “ rich results”. Whereas a rich snippet might look like this: It then interprets this data to produce the appropriate rich snippet, such as a recipe or review snippet, in the search engine results pages.Ī standard search result in Google looks like this: Google gets this information from structured data markup (also known as schema) on your website.
These enhanced search results can include images, product ratings, cooking times, FAQs, event details, and so on. Rich snippets are search results that offer users more data than standard results, are more visually appealing, and can have interactive data. In this guide, we’re going to dig into rich snippets - what they are, why they make a difference for your website traffic, and how you can optimize for rich snippets on your own website. It’s that section in the search results where instead of showing the website title and meta description, you see an image, a star rating, and additional information like cooking time and calories. If you’ve ever used Google to search for a recipe, you’ve probably come across rich snippets.
GOOGLE RICH SNIPPETS TESTING TOOL HOW TO
How to Optimize Your Website Content to Get Rich Snippets in Google
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